Organizations/VIPs/Others Individuals and organizations that do not fit into the other star categories.
"Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Our products and services are designed to benefit people and improve their quality of life. At the same time we want to create value through innovation, growth and high earning power."
"Profile and Organization," Bayer website (accessed Sep. 13, 2007)
"The new corporate mission statement, featuring the slogan 'Bayer: Science For A Better Life,' summarizes the Group’s goals, strategies and values. In the future, Bayer will focus on innovation and growth in the areas of health care, nutrition and high-tech materials."