Organizations/VIPs/Others Individuals and organizations that do not fit into the other star categories.
"CNBC [formerly called Consumer News and Business Channel] is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada...
Launched on April 17, 1989, CNBC offers viewers live programming on the markets every weekday, with programs such as 'Squawk Box,' 'Power Lunch,' 'Closing Bell' and 'Mad Money w/Jim Cramer...'
Viewers of CNBC business news programming are business executives and financial professionals that have significant purchasing power. According to a July 2004 survey by Mendelsohn Media Research, the median household net worth of CNBC Business Day viewer exceeds $1.2 million."